How to Set Up A/B Testing
Chris Sam
Last Update hace 5 meses
A/B testing is a method used to compare two versions of a webpage to determine which performs better. Typically, 50% of the traffic is directed to the original page and 50% to the variation. This technique is useful for various purposes, such as:
- Comparing the performance of a new landing page against the original.
- Testing different placements for call-to-action buttons to see which one generates more clicks.
- Evaluating other elements of your webpage to optimize user engagement.
Follow the steps below to configure A/B testing for a link:

2. Click on the A/B Testing modal to expand the configuration options.


4. Click Update to save your configuration.
Once set up, requests to the short URL will be split evenly (50:50) between the original and variation pages.